A fashion journalist uses the written word to portray what is, essentially, a visual medium in interesting, creative, entertaining and imaginative ways. They need to understand the difference between fashion and shopping, taking into account wider and more diverse factors, including societal, cultural and economic contexts. Communicating the constantly changing fashion market to a wide audience. Reviewing and keeping abreast of new ranges, designers and trends. Visiting and building contacts with relevant PR companies.
Attending press open days, trade and consumer shows. Researching the fashion media interviewing designers. Organizing and attending fashion shoots. Writing and editing features and news stories. The Central St Martin’s College of Art and Design offers an MA in Fashion, specializing in fashion journalism. The London Fashion School offers Bachelors, PG Certificates and MAs in Fashion Journalism.
Other undergraduate courses incorporate fashion journalism. Fashion journalists are likely to be employed by national or specialist newspapers and magazines. Freelance opportunities also exist, with an increasing number online. The can provide further information and support for freelance journalists in all settings.
The continuing expansion of digital media may increase opportunities to move into broadcast journalism, either as a researcher, reporter or presenter. Fashion is a particularly fast-paced, even cut-throat, industry. You will need to be willing to work hard, have confidence in yourself and make as many relevant industry contacts as you can. Work experience is crucial to getting into the business.
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