Knowing Marketing Jobs

The marketing department's number one priority is student success through quality education. Marketing students develop skills in identifying market opportunities and developing and implementing marketing programs. They learn the boundary spanning marketing activities for product, service, and business-to-business markets in a global economy.

Marketing Research

Individuals employed in the field of marketing research are involved with providing management with information needed for decision making. Information about consumers, the marketing environment, and the competition are needed to operate effectively in the marketplace today. The marketing researcher may be involved with the decision maker in formulating the problem and identifying the information required by the decision maker for resolving the problem.

This individual will generally be involved with designing the research project, including data collection methods to be used and the sample to be taken. Additionally, the market researcher will be concerned with data tabulation, analysis, report preparation, and presentation of findings to management.

Career opportunities exist within a variety of institutions, manufacturers, retailers, some wholesalers, trade and industry associations, and governmental and other public agencies. Consulting firms contract with large companies to provide research information. Advertising agencies provide research services and many companies have in-house marketing research staffs.