Embroidery design is a needlework-based niche area of the crafts industry. Embroidery designers develop, plan and produce a range of works. They may be employed by commercial organisations that produce embroidery kits for use at home, or they may work for themselves, running a workshop.
Selling their products direct at craft markets or through contemporary art galleries. Public awareness of contemporary crafts is increasing and a small number of embroidery designers are employed by clothing labels, retailers and design companies.
Working in fine detail using a range of stitching techniques to produce designs and finished works. Using a variety of traditional and contemporary materials to create unusual works. Using a sewing machine and other equipment.
Planning the layout of specific designs. Working to a particular style or pattern, especially if employed by a commercial crafts company. Managing marketing and day-to-day business activities if self-employed. Providing workshops, courses and classes in embroidery techniques.
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