ADVERTISING COPYWRITER JOB

Advertising copywriters usually work in a creative partnership with an art director to conceive, develop and produce effective advertisements. The art director deals mainly with the visual images the copywriter provides the verbal or written aspect. This involves writing 'copy', i.e. coming up with original catchphrases, slogans, messages and strap lines. It also includes writing all the wording in any type of advertising.

Copywriters are often involved in the production process, which can include casting actors and dealing with production companies and directors. They also work with typographers, designers and printers. The nature of the work will vary according to the type of agency, but typical work activities in a traditional advertising agency include meeting the account management team to discuss client requirements and product background brainstorming ideas and concepts.

Working in a close-knit creative partnership with the art director to generate workable concepts and ideas. Writing clear, persuasive, original copy. Submitting ideas and discussing progress with the creative director before making presentations to clients. Amending, revising or redeveloping campaigns in response to feedback from the creative director or clients. Working on several campaigns at once, under pressure and to tight deadlines.

Proofreading copy to check spelling and grammar. Overseeing campaigns through the production stage to completion. Casting actors for TV and radio work, listening to voice tapes with production companies, photographers, typographers, designers and printers. Keeping up to date with popular culture and trends. Advising intending creative’s and reviewing their portfolios ('books').