SALES PROMOTION ACCOUNT EXECUTIVE JOB

A sales promotion account executive is involved in devising, developing and implementing ideas for promotional marketing campaigns. They ensure the smooth running of a campaign and coordinate the diverse activities that contribute to it. Sales promotion aims to increase sales or usage of products and services by providing additional incentives. It typically targets consumers, channel marketing partners and a company's own employees. Strategies include: competitions.

In-store displays money-off coupons. Price promotions money refunds sales incentives. Token collection point of sales displays. These incentives reach the consumer in a variety of ways, such as in retail outlets, at events and exhibitions, through direct mail, press advertising, websites, text messaging and other new media. Sales promotion account executives are key players in the organization of promotional marketing campaigns. It is their responsibility to ensure that the work proceeds according to plan. Keep everybody involved in the campaign informed and up to date. Provide central administrative support to the team.

Account executive is the normal entry-level position for new graduates. Tasks typically include: reporting to the account manager. Briefing other agency staff, such as creative teams and production departments with clients other agency staff and external suppliers of goods and services. Researching ideas, clients and markets. Attending meetings and sharing ideas at brainstorming sessions, reporting back details of discussions. Monitoring the progress of work and producing status reports.

Writing and proof-reading copy. Compiling budgets costing supplies and projects. Preparing and checking invoices and bills. Maintaining information on projects and clients. Assisting in the preparation of presentations to clients. Carrying out a variety of administrative tasks.